Bivi Massagers

Facing challenges from commodity threats in our percussion market and navigating a trademark issue, our CEO strategized the launch of Bivi Massagers—a new, budget-friendly brand. This initiative aimed not to compete directly with Purewave but to assert market control by offering an affordable product that could deter lower-end competition. Looking back, this approach required a significant investment of our resources. Nevertheless, we succeeded in designing and swiftly launching these products, adopting a streamlined approach for direct-to-consumer sales and distribution through Amazon.