Body Inclusivity

This shoot was focused on crafting content that showcases Purewave as accessible and effective for every body type, moving beyond traditional "perfect" or "ideal" body stereotypes. Inspired by the renowned inclusivity of "DOVE" commercials, we also looked ahead, strategizing on additional campaigns that could stem from this session. By casting models who embodied our "Made for the Rest of Us" campaign ethos, we not only diversified our representation but also aligned the content more closely with our brand's guiding principle, elevating Purewave's presence and message.