Midnight Colorway Launch 

For the launch of our midnight black colorway, I envisioned an engaging video to showcase this new addition. Recognizing the need for a fresh offering in the fourth quarter, I proposed the midnight variant, introducing slight modifications to accelerate its market introduction. We produced the in-house video at an iconic bridge location featured in the "Lost Boys" movie. To keep pace, I personally took charge of much of the shooting, facing some challenges with focus along the way. Despite these hurdles, the campaign was a success, achieved on a modest budget.