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Product Design is a Process and a Journey

The Idea

It starts with an idea. Ideas may come in response to a problem or even through divine inspiration. I find my best ideas come when I'm passionate about something I sleep on the problem. For some miraculous reason our brain loves to solve problems when we are at rest or in a meditative state.

Functional Validation

Once you have done some crude feasibility studies, it's time to work through functional validation.


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